American College of Cardiology Membership

The American College of Cardiology's Torrid New

Overall, I read the infographic as saying “Hey, it’s not our sugar-water that’s making you put on weight. It’s up to you to choose what you drink and work it off with physical activity.”

Getting active is always good advice, but doesn’t Coke’s phenomenally comprehensive and astronomically expensive marketing offensive have anything to do with food choices? Coke must think all that is irrelevant.

I think it’s quite relevant. And so does the research."

And so here we have a family day where the ACC actively polishes Coca-Cola's image, is directly involved in the distribution of Coca-Cola's products, and where Coca-Cola's own blatantly self-serving and self-exonerating infographic is being presented to readers as a formal ACC educational aid.

So what's going to happen on "Family Field Day"? Probably something akin to what happened on the ACC and Coca-Cola's springtime "Family Track Walk" - a video of which the ACC has posted. Keep your eyes open for the Coca-Cola products (including those being consumed by children) and consider the emotional branding opportunities this collaboration provided Coca-Cola in terms of joy, health, and happiness.

Anyone want to take a guess as to why the ACC would partner with Coca-Cola?

Yup, dollars, plain and simple.

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