College Football USA Today

Amway Goes Deep With Sponsorship Of College Football’s USA TODAY Coaches Poll And AFCA Coaches’ Trophy

Doug Devos, Amway, CEOFollowing one of the most exciting college football seasons in recent years, leading direct seller Amway today announced that it has partnered with the USA TODAY Sports Media Group (USATSMG) and the American Football Coaches Association (AFCA) in a landmark deal to sponsor some of the sport's most endearing assets.

Amway's new partnership will integrate three unique elements into one of the most prestigious platforms in college athletics:

  • the Amway Coaches Poll, formerly the USA TODAY Coaches Poll, marks the first-ever exclusive title sponsorship of the AFCA Coaches Poll – the only poll where college football coaches vote for the Top 25 teams over a 17-week period during the season
  • the first-ever fan version of the poll, the Amway Fan Poll, a place for fans to vote and see side-by-side analysis of their own Top 25 in comparison to the Amway Coaches Poll
  • exclusive, presenting sponsorship of the AFCA Coaches' Trophy, featuring the iconic Waterford Crystal football, presented by Amway, which will be awarded to the No. 1-ranked team, and national champion, in the Amway Coaches Poll following the conclusion of the college football season

"This program was perfectly crafted for Amway because it personifies the entrepreneurial spirit shared by our Independent Business Owners (IBOs) and showcases the values we live by such as teamwork, leadership and mentorship, " said Jim Ayres, Managing Director of Amway North America. "This partnership gives us an unprecedented platform to showcase the Amway business opportunity to an audience – fans, coaches, mentors – that we believe has a strong affinity for what we offer, which is a chance to own your own business and call your own shots."

Amway is a direct selling company, offering individuals the opportunity to start their own business selling high-quality products for health, beauty and home, and recruiting others to do the same.

College football fans will see the partnership come to life through a fully integrated program including advertising (print, digital, mobile), social media, PR, events, and access to college football ambassadors for Amway events and programs. More details can be found on

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